Wal-Mart sister company Sam’s club has teamed with Innuity to bring Search Engine Optimization to the masses. I discovered this disturbing news while reading an article by Scott Buresh of Medium Blue. I am not going to rehash all the gory details, but I do agree with his overall conclusion. What they are offering is a $25 per month service that allows you to input your business data into a simple form that then is submitted to several “local” search engines like Yahoo local, Yellow pages, Google local and some others. So they are not truly competing with a real full blown SEO company.
However shocking as it may seem, it is both good and bad for the industry.