Archive for November, 2010
Apple up in arms over Steve Jobs figurine
Written by ForestGump
Monday, 29 November 2010 13:33
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Steve Jobs Figurine

Steve Jobs Figurine

The Hong Kong based MIC (Made in China) gadgets. Was selling a Steve Jobs figurine made with incredible detail and likeness. SJ’s outfit is his classic trademark. The black turtleneck and Levi’s 502 jeans. You could even tell his pair of New Balance sneakers while standing on an Apple Logo platform. MIC Gadgets was contacted with a cease and desist letter from apple of California. Some web sites have stated that Apple is suing MIC Gadgets, but from what I can tell its only a letter asking them to stop.

From Apple: “Unauthorized use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent…”

I am not even sure if a California law can be upheld in China. Maybe the Hong Kong legal rules are a bit different than mainland China. But Apple can not seem to stop all the iphone and ipad knockoffs that are in mainland China nor Hong Kong.

However the letter has scared them enough to stop selling the figurines at 300 units. They were selling for $79.90 USD with free shipping. The toy had gained much attention on the Internet, with many noting how the figure was holding the iPhone incorrectly, in the supposed (death grip) that causes signal loss on the iPhone 4. This issue did not hold back customers from purchasing the figure, which sold out completely.

M.I.C gadget apologized to Steve Jobs, and Apple.Inc for any inconvenience. For the full story and more pictures you can view them at the MIC gadget Site For now the Steve Jobs Action Figure has been taken off the market.

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Google Ads Follow You Across The Internet
Written by ForestGump
Tuesday, 23 November 2010 17:39
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Google Creeping you out?!?

Google Creeping you out?!?

Is Google creeping you out? Are all the ads you see the same type? This is their new retargeting campaign. It will work for a small percentage of people who need that extra reminder. For everybody else it will just seem really creepy. If this does creep you out, you can go to this page to see what Google thinks your interests are based on a cookie, and you can also download a browser plugin if you’re spooked about Google’s latest ‘interest-based advertising’ initiative.

What is ad “retargeting.” If you visit a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of these sites in the Google Content Network, chances are Google will see you again.

The term “remarketing” has multiple definitions, but Google uses it describe a way for AdWords advertisers to run campaigns throughout the whole Google Content Network. The idea is that while visitors of a certain advertiser’s website may have shown interest for a product or service, leads don’t always convert to sales and Google aims to make it easier for AdWords clients to try and win over the potential customer at a later stage. Retargeting can be applied to either text or display ads, and during the trial period was used for everything from boosting brand awareness to driving clicks and sales.

If you’re spooked about Google’s latest follow you around until you buy something strategy then let them know it. Personally I feel like not using Google. Like they need more money?!?

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Castle’s Nathan Fillion sells out for Windows Phone 7
Written by ForestGump
Tuesday, 16 November 2010 09:07
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WP7 Phone on CASTLE

Castle changes phones?!?

Last night on the TV show CASTLE, Richard Castle, played by Nathan Fillion, Also known as Caption Mel on Firefly, and his ever so small role on as Private Ryan. Needless to say he is an awesome actor. Now his Character on Castle, the TV show, has him portrayed as a pretty cool guy. He has been flashing his iPhone around all season. It seemed quite normal, it may have been a plug for Apple but it was considerably more subtle than last night when he pulls out his LG device in what has to be one of the more ostentatious product demos on TV. I mean it was awkwardly blatant. Like really a phone get’s that much screen time?

I will however give props to the ad agency who is making the Windows Phone 7 TV commercials. They are pretty funny. I don’t think they will sell many phones from it, and the sales numbers for WP 7 phone reflect that. Plus their logic in the TV commercials is quite flawed thinking the WP7 is has different behavior characteristics than other smart phones, but they are funny. If Microsoft really was interested in selling phones then they should take their name off of it. I mean it worked for the launch of X-box hardly anyone knew it was Microsoft for a long time. Plus then their flagship game HALO made by Bungie was a Macintosh only game developer. Nothing cool can ever be related to Microsoft its just not their culture.

So I hope Richard Castle can come to his senses and start using his iPhone again. Because that is believable for his character. WP7 is not. Sorry Microsoft another fail.

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