Fortune magazine rated Apple as America’s #1 most admired company. They asked executives, directors and analysts from the fortune 1,000 industry to rate companies in their own industry on eight criteria, from investment value to social responsibility. It comes as no surprise to me really. I have been an Apple die hard fan since 1989. They are a company with a narrow scope of products and a mindset of quality. Steve Jobs, for all his egocentricities, puts the end user experience above all other factors. It has not made Apple the largest company in the world, only one that is loved and admired. Thus the reason they are number one in this survey. Will Steve ever be as rich as Bill? Probably not. But how many people worldwide are proud of, or would truly endorse Microsoft products to a friend? I think the long list of worldwide lawsuits against them speaks to that.

More people now are buying macs than ever. I know its due to the popularity of the ipod music player. It has brought considerable attention to the company. Now people are discovering what we mac heads have known for over 20 years. There is a better way to get things done when it comes to personal computers. My only fear at this time is new attention will invite the deluge of viruses that currently haunt the windoze world. I am hoping that Steve has a team already planning to lock down the macs current operating system. If he could get it as water tight as the older Macintosh operating system then all would be well in the world of personal computing.