Category: Software
Google Ads Follow You Across The Internet
Google Creeping you out?!?

Google Creeping you out?!?

Is Google creeping you out? Are all the ads you see the same type? This is their new retargeting campaign. It will work for a small percentage of people who need that extra reminder. For everybody else it will just seem really creepy. If this does creep you out, you can go to this page to see what Google thinks your interests are based on a cookie, and you can also download a browser plugin if you’re spooked about Google’s latest ‘interest-based advertising’ initiative.

What is ad “retargeting.” If you visit a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of these sites in the Google Content Network, chances are Google will see you again.

The term “remarketing” has multiple definitions, but Google uses it describe a way for AdWords advertisers to run campaigns throughout the whole Google Content Network. The idea is that while visitors of a certain advertiser’s website may have shown interest for a product or service, leads don’t always convert to sales and Google aims to make it easier for AdWords clients to try and win over the potential customer at a later stage. Retargeting can be applied to either text or display ads, and during the trial period was used for everything from boosting brand awareness to driving clicks and sales.

If you’re spooked about Google’s latest follow you around until you buy something strategy then let them know it. Personally I feel like not using Google. Like they need more money?!?

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Facebook plauged with problems
Facebook

Facebook

I have no idea how so few people are not concerned that Facebook has allowed Zynga’s Farmville to steal and sell users personal data?!? Probably because its all in the background and nobody has seen any direct harm from it. Well now your personal data has been sold. It should not come as a huge shock I mean you share it for the whole world to see anyway. But there are some of us who use facebook to actually stay in touch with distant friend and not just use it for self promotion.

Now to make things worse among the virus spam you get from facebook we now have to content with a Trojan Horse called boonana. This is a cross platform virus that effects both windows and macintosh users. This Trojan horse malware that affects Mac OS X has been uncovered by Macintosh Security site SecureMac. The Trojan is called “trojan.osx.boonana.a” and is being disguised as a video and distributed through social-networking sites including Facebook.

This trojan is currently appearing as a link in messages with the subject “Is this you in this video?” When you click the infected link, the trojan initially runs as a Java applet, which downloads other files to your computer, including an installer, which launches automatically. When run, the installer modifies the system files to bypass the need for passwords, allowing outside access to all files on the system.

Its been a long time since something like this has come to the Macintosh community. And we see it come to us from the likes of facebook. The longevity of facebook is a puzzle. They think they are all high and mighty. Well I am sure Myspace felt that way also. Facebook is very small considering that Zynga is just as large and or larger and has all the money. Facebook is just the network. If they are not careful they will be replaced by the next networking site. Hopefully one that does not allow so many third parties to gum up the works.

The writing is on the wall for facebook.

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How to hide the bounding box in InDesign
Indesign Frame Edges

Indesign Frame Edges

I have been using InDesign again now after years of not using it. Now I was trying to figure out how to make the annoying bounding boxes disappear that display up around every object. Having them on makes the program feel to much like Quark. Thats too much ugly for me to work with all the time.

Well first of off Adobe calls them frame edges. And you have to go under the view menu and then select the hide frame edges. So there now you can enjoy a cleaner screen for working on your indesign files.

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