Google Creeping you out?!?
Is Google creeping you out? Are all the ads you see the same type? This is their new retargeting campaign. It will work for a small percentage of people who need that extra reminder. For everybody else it will just seem really creepy. If this does creep you out, you can go to this page to see what Google thinks your interests are based on a cookie, and you can also download a browser plugin if you’re spooked about Google’s latest ‘interest-based advertising’ initiative.
What is ad “retargeting.” If you visit a page on an advertiser’s own site or YouTube channel, Google can now show a related follow-up ad to just that person when they visit another site which shows Google ads. Since there are millions of these sites in the Google Content Network, chances are Google will see you again.
The term “remarketing” has multiple definitions, but Google uses it describe a way for AdWords advertisers to run campaigns throughout the whole Google Content Network. The idea is that while visitors of a certain advertiser’s website may have shown interest for a product or service, leads don’t always convert to sales and Google aims to make it easier for AdWords clients to try and win over the potential customer at a later stage. Retargeting can be applied to either text or display ads, and during the trial period was used for everything from boosting brand awareness to driving clicks and sales.
If you’re spooked about Google’s latest follow you around until you buy something strategy then let them know it. Personally I feel like not using Google. Like they need more money?!?
I have my car website (3000gtvr4.com) ranked for two key terms. 3000gt and VR4. Yesterday when I ran a report my ranking for 3000gt was around 76 when normally its around 6. My ranking for vr4 is still #1. I checked with google. I am indexed and have my pagerank. Although it dropped from 3 to 2 last update. For what I don’t know why.